Online courses are fantastic to offer lessons and training courses independent of location and time zones, but they don’t enable the personal approach, the flexibility in topics and the interactivity with the participants, which are characteristic of the lectures held by Daniel Izquierdo-Hänni. But when he is invited, Daniel of course shares his knowledge about dental practice marketing and patient communication with the online audience.
DENTAL PRACTICE MARKETING – NECESSARY EVIL OR OPPORTUNITY FOR THE FUTURE?
Sponsored by Straumann Group, this one-hour webinar took place April 6th 2020. Find below the most important topics of this online lecture as YouTube videos.
- 1st part: What is the definition of marketing? And, does marketing really match with the excellence in dentistry?
- 2nd part: There are two different strategies to promote a dental practice, but only one of them will assure a successful future.
- 3rd part: The patients and their personal opinions are often underestimated by the dental professionals, although these individual perspectives are the key for the success of a dental practice.
WHY SHOULD A PATIENT VISIT MY DENTAL PRACTICE?
This second online lecture, sponsored by Straumann Group, took place May 5th 2020. Find below the most important topics of this webinar as YouTube videos.
How to promote my dental practice with more success?
During third Straumann Group webinar, streamed live May 12th 2020, Daniel focusses on promotion tools as advertising, the dental practice homepage and Google/SEO.
BRIEF EDUCATIONAL VIDEOS ON YOUTUBE
Swiss Dental Marketing is running two Youtube-Channels with brief videos about marketing and communication. Although these videos are in Spanish or German, using the subtitle translator on Youtube (three little dots on the right side below the video) you could certainly understand the content.