Webinars & Videos

 

Online courses are fantastic to offer lessons and training courses independent of location and time zones, but they don’t enable the personal approach, the flexibility in topics and the interactivity with the participants, which are characteristic of the lectures held by Daniel Izquierdo-Hänni. But when he is invited, Daniel of course shares his knowledge about dental practice marketing and patient communication with the online audience.

 

DENTAL PRACTICE MARKETING – NECESSARY EVIL OR OPPORTUNITY FOR THE FUTURE?

Sponsored by Straumann Group, this one-hour webinar took place April 6th 2020. Find below the most important topics of this online lecture as YouTube videos.

 

WHY SHOULD A PATIENT VISIT MY DENTAL PRACTICE?

This second online lecture, sponsored by Straumann Group, took place May 5th 2020. Find below the most important topics of this webinar as YouTube videos.

1st part: More than drilling teethes. The differentiation of a dental practice through added values.

2nd part: The importance of human feelings on decision takings, including the importance of quality time during the dental treatment.

 

How to promote my dental practice with more success?

During third Straumann Group webinar, streamed live May 12th 2020, Daniel focusses on promotion tools as advertising, the dental practice homepage and Google/SEO.

1st part: Advertising aspects as the importance of the message or the penetration of publicity.

2nd part: Topics as the definition of the target group, the Consumer Benefit or the importance of beeing autenthic.

3rd part: Observations about homepage appearance and advices regarding Google/SEO. 

 

 

BRIEF EDUCATIONAL VIDEOS ON YOUTUBE

Swiss Dental Marketing is running two Youtube-Channels with brief videos about marketing and communication. Although these videos are in Spanish or German, using the subtitle translator on Youtube (three little dots on the right side below the video) you could certainly understand the content.

 

Click on this picture for the German Youtube Videos – including some English spoken webinars

 

Click on this foto for the Spanish YouTube Channel